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Motion-led digital assets for TK Maxx. Adapting campaign creative across paid and organic social.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: CONTENT CREATION
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
Motion-led digital assets for TK Maxx. Adapting campaign creative across paid and organic social.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
A collection of experimental collage work inspired by fashion, culture and everyday observations. No briefsimply to explore ideas and push my creative practice.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
A collection of experimental collage work inspired by fashion, culture and everyday observations. No briefsimply to explore ideas and push my creative practice.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
Leading creative for KOI 11, from product launches and seasonal campaigns to engaging social content to introduce new menu items and promote the café.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
A collection of campaign and BAU creative across social and email. Creating engaging, product-led content that builds on KOIBIRD's distinctive visual identity.
KOIBIRD: DESIGN + MOTION
Working alongside Rankin's campaign shoot to capture behind-the-scenes moments and create engaging TikTok content with celebrity talent.
RED NOSE DAY: RANKIN SHOOT
Leading creative for KOI 11, from product launches and seasonal campaigns to engaging social content to introduce new menu items and promote the café.
Social content captured on campaign shoots to accompany hero shots. Examples of video assets that I concepted, shot and edited alongside camapaign assets.
TK MAXX: CAMPAIGN SHOOTS
Leading the design of CRM emails while creating paid social and digital assets for seasonal campaigns, product launches and everyday trading.
MISSGUIDED: DIGITAL DESIGN
A collection of experimental collage work inspired by fashion, culture and everyday observations. No briefsimply to explore ideas and push my creative practice.
PLAYGROUND: OUT OF CONTEXT
HOMESENSE: DESIGN
Creating seasonal campaign content across social, from festive carousel designs to transforming editorial lookbooks into engaging Instagram Stories.
KOI 11: DIGITAL DESIGN
Leading creative for KOI 11, from product launches and seasonal campaigns to engaging social content to introduce new menu items and promote the café.
UGC STYLE CONTENT CREATION
TikTok-first content that showcases products in a more authentic, relatable way. Concepting, filming and editing in a team of 2 content creators.
© 2026 by Georgia Laishley.
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